It matters how famous you are in society. So many business owners don’t understand this simple fact about their business. But the more people who know who you are and what you’re about, and like what you’re about, the more successful you will be.
Business is a popularity contest. And the most popular businesses are essentially the cool kids in any market. The places you want to hang out and be seen at. So when you think about your business, how famous is it?
If you think you’re famous in your market, there is always room for improvement, so here are simple steps you can use to improve your following and get the fame and fortune you need to become more successful.
1 – Make a decision to be famous. As with anything else, it starts with making a decision to be famous and make your mind up to do what is necessary to get the attention you need to attract a steady stream of followers.
2 – Decide what you will be famous for. So often people and companies think this is obvious, but it’s not. And it doesn’t matter if you’re a pizza restaurant, a preacher, a macaroni and cheese company or a car dealership, you need to figure out what your unique selling proposition is going to be. And this is a decision you need to make specifically about your business. So if you’re Domino’s, it’s about fast delivery. If you’re Joel Olsteen it’s about convincing an audience they, too can get rich through faith. Just make sure that what you become connected with is something that is easy to remember.
3 – Build a ‘how can I help you’ network – Building a networks has never been easier, but keep in mind, a network of people you’ve either never met or only met once are not going to help you. Instead, try to build a network based on people that your product or service can actually help in some significant way. So rather than reaching out to anyone and everyone, focus instead on those people who can actually benefit from a relationship with you, and you will have a much more powerful network as a result.
4 – Get endorsed by powerful people – the more powerful people you know who have powerful connection the stronger and more quickly your fame will grow. Focus first on people who are reachable in your own market and when you feel like your relationship has grown to a point where you are comfortable asking for an endorsement, ask for an introduction to another powerful person. Referrals are essential at first and will go a long way in helping you become more visible. And ask these people if you can use them as references, testimonials and quotes about what you offer.
5 – Be a guest speaker – companies, TV shows and groups are always looking for someone to speak at their events. And at first, it is unlikely you will get asked to be the key note speaker at a world renowned organization or meeting, but in time, and with the right skills, you can get to a point where you’re getting asked to be in front of larger and larger audiences. So start small and work your way up to more prestigious events and over time you will gain a nice following.
6 – Be opinionated and tell the press what you think – in other words, do your own PR by writing releases and letters to editors on topics that come up where your expertise has some relevance. So in the food business, if you come across a trend that includes products that you have a real cool way of cooking, send off a PR announcement to the local TV station that you can come on the show and do a cooking demonstration. If you’re a local psychologist, perhaps you have a way to help people feel better about them selves when they loose a job, or get a divorce, or get old, etc. If you’re a preacher, perhaps you have some thoughts on spirituality that can affect a larger audience with regard to anxieties that are facing people in your community.
7 – Make videos and share them on YouTube or Vimeo or other video outlets. Make sure what you’re promoting is not self-centered, but instead offers real help to the people you want to follow you. And while it might sound like you’re giving away the ranch at first, you’re not. You’re getting more people to hear what you have to say, and getting them to support you; and as your audience grows, so too will your income. Remember, anything you do needs to have an audience and the larger the audience, the larger your income.
And finally, use the KISS principle: Keep It Simple, Stupid. Make sure what you say, do or promote is catchy and simple so busy, stressed people can remember it. Get involved with a wordsmith or publicist who has the ability to turn a phrase and can get your ideas in front of the right people. It’s well worth the effort because it will get you connected to the large audience you’ve always wanted.
Mark and Kelly Laux have been working in the food industry since the mid-1980s, developing award-winning, profit-generating marketing and advertising programs promoting national brands to foodservice companies and restaurant operators all over the country. Contact Mark & Kelly here.