This question keeps restaurant operators awake at night. And for good reason. Having great food in a high-traffic location is no longer enough. The cost of real estate for many chains is skyrocketing. That means they need more sales just to break even.
At the same time, the income of the middle class is basically at a standstill. If customers don’t have a lot of cash in their pocket, they aren’t going to buy much food. And when those people do go out to eat, they have so many more choices.
In the past, if you ran a little restaurant and served a pretty decent burger, you probably had a good following. The problem today is that there are so many places that offer really good sandwiches. So customers don’t need to keep coming back to the same place over and over again. Consumers today are much less loyal than they have ever been.
What are you doing to keep customers coming back?
For all these reasons, the growth of chain restaurant accounts, industry-wide, is essentially flat. So how do you bring in more customers per week, per month, per year?
The most important way to keep your valuation high is being popular. It all comes down to a popularity contest between you and your competitors. There have to be reasons beyond food that keep your brand top-of-mind with your customers.
In order to achieve this goal, you need brand development, promotions, and server training. Furthermore, the money you spend on these endeavors must be properly focused to give you the highest return on investment.
With so much at stake, it is vital you partner with professionals who understand your business. If you constantly need to bring them up to speed on food industry basics, how far are you really going to go?
We have the answers you need
From an ideation and consulting standpoint, M+K Laux probably knows your business as well as you do. We’ve been working with foodservice clients and restaurant operators for more than 30 years. We have proven experience in making sense of all the challenges and can develop a creative plan that will help keep your guests engaged in your restaurant business over a long period of time.
Mark and Kelly Laux have been working in the food industry since the mid-1980s, developing award-winning, profit-generating marketing and advertising programs promoting national brands to foodservice companies and restaurant operators all over the country. They can be reached at 800-316-3198 X302